Posts Tagged ‘work it gurl’

With many assists from the kind sirs at NeonSky Creative Media, I am proud to announce the arrival of my website: rachelsutherland.net.

There, you’ll find more about me, what I do and links to recent work.

More importantly, my If the Shoe Fits blog has also moved too. Please book mark it’s new addy. Same insightful, newsworthy content just a few blocks down the stylish street.




Read Full Post »

"The Fashion Show" designer Reco Chapple will be among the speakers at the Fashion Summit of NC, March 13 in Raleigh. (allen cooley photo)

Here’s an event you don’t want to miss if you’re considering a stylish career: the Fashion Summit of North Carolina, March 13 in Raleigh. The inaugural event will bring industry experts together to share insight with those who aspire to be models, makeup artists, fashion editors/writers and designers.

Reco Chapple from Bravo’s “The Fashion Show” will speak about breaking into fashion as a designer and representatives of Wilhelmina Evolution talent agency (through which Brooklyn Decker got her start) will speak about modeling. I will be part of the panel discussion on reporting fashion.

Tickets start at $50, and include a continental breakfast, lunch, speakers, breakout sessions, a fashion showcase and admission to Fashion’s Night Out Raleigh at Solace Night Club.

Read Full Post »

Just a few days into the new year, and the Internets have been buzzing with closet cleaning confessions.

My pal Samantha Smith, owner of the fabu Potion beauty boutique, paused during an early January cleaning frenzy to Tweet: “Anyone know where I can sell some never worn Michael Kors and Sigerson Morrison shoes size 10?”

eBay all the way girlie!

Back when I took the Style Editor job at the Charlotte Observer, I needed to upgrade my footwear — quick. How did I flip my entire shoe rack? eBay. I sold nearly every pair of shoes I owned and used those funds to help subsidize my new high(er) heel habit. And, as a bonus, I shipped most to buyers without having to leave my house. Thanks USPS flat rate boxes!

If you’re considering selling on eBay, here are a few tips:

  • No elaborate photo skills necessary. Take simple, well-lit pictures with a point and shoot camera. As a shopper, I click right past listings with manufacturer photos.
  • Before you take pictures, make sure items are clean and/or pressed and presentable. If you wouldn’t wear it or buy it in that condition, why expect that of others?
  • Give yourself plenty of time to list your items. Plan on 10-15 minutes per item once you get going (posting photos, writing descriptions, etc…). Follow the prompts and take it step by step.
  • Learn the listing lingo: EUC (excellent used condition), NWT (new with tags), NWOT (new without tags), etc… it’s a shorthand that will help shoppers find your listing. Be honest in listings. Oversharing is better than under — if there’s a slight stain or wear, mention.
  • Don’t expect to strike it rich. That’s not to say those vintage boots won’t spark a bidding war (I listed a pair I hoped to get $15 for that ended up selling for $75), but keep your expectations in check. And the lower you set the starting point for your auction, the more action you’ll get. Witness the tale of my Frye mules, which I listed twice. First with an opening bid of $29 (completely reasonable, they were worn twice, and retailed for $150ish): no bids at all. Second time, I started the auction at $9.99. They sold for $50+.

Do you have any eBay selling tips? How about buying? For as much selling as I do, I am still a skeptical buyer.

Read Full Post »

When I ran into Charlotte’s Brooklyn Decker at Mercedes Benz Fashion Week in September, she was tight-lipped about a project on which she was working with Elle Magazine.

The former Matthews resident spilled the details of the super-secret work Monday on Twitter (@brooklynddecker): “It’s finally up and running!!!! ellemakebetter.com Please take a look! One of my best projects!”

She’s the lead in a three-DVD set that promises better fitness, fashion and beauty in 21 days.

Ah, reminds me of a certain Cindy Crawford workout tape I was so very, very fond of back in the day. Ok wait — I don’t know what’s dating me more: loving a fitness routine from 1992 or the fact I watched it on a VCR (or that I still have it. And love it).

In Decker’s much more current edition, fitness experts workout with Decker on discs targeting cardio, sculpting and yoga. Along the way, Elle Creative Director Joe Zee and Beauty/Fitness Director Emily Dougherty and a slew of experts offer beauty and fashion advice.

The DVDs are $19.95 each or $44.95 for the set.

Read Full Post »


After a quick trip to Michigan and deliciously moderate temps during our stay, I am dreaming of Fall in the worst way. Apple picking, cider, my Hayden-Harnett riding boots …. Maybe if we talk about Fall enough, it’ll make the cooler temps arrive faster, right?

Not so much.

But, that doesn’t mean we can’t look at fab fall things and dream while it’s in the 90s. Here’s the latest issue of SouthPark Magazine, featuring fall fashion (with styling by moi). The killer photos by Wendy Yang start on page 30. Enjoy!

Read Full Post »