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Posts Tagged ‘Rodarte’

I must have this dress. For real.

I swore that I would try to temper my expectations when it was announced Rodarte would be doing a collection for Target.

So much for trying — I am in a full-on, counting-the-days tizzy over the line which is scheduled to hit select stores Dec. 20.

Especially after catching a glimpse of look book images and the fantastic sequined rib cage dress ($49.99!) But, a little voice in my head reminds me that I’ve only ever bought three things from Target diffusion lines: an Erin Fetherston tunic and a Thakoon cardigan and a Loeffler Randall handbag.

What’s your take on diffusion lines? Is it a calculated brand-expanding move to work with stores such as Target (Zack Posen and Jean Paul Gaultier are scheduled to debut bullseye collections too)?

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