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Posts Tagged ‘H&M’

The sequined dress stylist Gretta Monahan wore during the H&M store opening at Cumberland Mall in Atlanta sold out shortly after the doors opened. Paul Abell/Elevation Photos

This just in from the ATL bureau of If The Shoe Fits:

Swedish fast fashion retailer H&M continued its fashionable assault on the United States, opening a third Atlanta location recently at Cumberland Mall. Shoppers lined up – some as early as 8:30 a.m. – to check out the newest southeast location (the fifth in Georgia; the first Carolinas store is expected to open in Raleigh in the spring). The first 100 shoppers at the new store received gift cards worth $10 – $100.

Stylist Gretta Monahan, who appears on “The Rachael Ray Show” and “Tim Gunn’s Guide to Style,” was on hand. Monahan took a few minutes between styling consultations with shoppers to pass along these style tips. — Erin Kasari

What is your personal style philosophy? I believe that all of fashion and style should be accessible at any price. It is really about creating your own personal look and not copying the trends.

What is one of the biggest fashion faux pas for both men and women? The biggest mistake I see is wearing the wrong size. Clothes that don’t fit – no matter how expensive or how on trend they are – look absolutely awful. Spend the time to find clothes that fit. Don’t get caught up in the craziness of getting clothing on sale. Even when clothes are on sale, you’re still paying something for them – so, please, be picky at every price point.

What feature do you wish women would play up more? Definitely their waists. I don’t care if you’re pregnant, not pregnant, big, small, whatever size, whatever height, you’ve still got to rock the waist. Never ever give way to wearing any sack or boxy shapes. Do something to create a little bit of an inward shape in the center part of your body, whether you have to create it high on your body because you have a low belly or create it a little lower because you’re curvy. Accentuating the waist will always make a woman look feminine and finished.

How can fashion conservatives incorporate trends such as metallics and sequins into their wardrobe while still staying within their comfort zone? You’re going to find very soft metallic threads woven into knits that are classic – so it’s great for someone who is a classicist. You’re also going to find leathers or fabrics that are washed down with a tiny bit of glitter or shimmer. So if you want to dial it down, there are plenty of ways to do that.

You can even just work with jewelry. If you want to keep your entire wardrobe classic, but you want to add a little shimmer you can add a chunky necklace, a large cuff bracelet or ring – you can get it just from one of those.

The easiest way, always, is in a bag or a shoe – and they’re out there at every price point. Even if you say to yourself that you’re never going to wear sequins, try them with a little bag or with some shoes. Even if you’re conservative, it will actually make you smile to put on a pair of shimmery, shiny shoes.

What are your other favorite trends this season? I love the boyfriend jacket. It’s been an easy, great piece that all of my clients, friends and celebrities have been enjoying. I also love the lace trend. I like the whole tough/sexy vibe of mixing lace with chains. That’s a little ’80s, but done in a really great way.

I can’t get enough of booties and over the knee boots. I know that over the knee boots can be hard, but I like that they are doing them in both flat and high-heeled versions. They act like a little pant – I just wear them with a skirt and I’m not going to show anything. I also like the neon trend. Hot neon colors mixed with black was an unexpected combination for the fall, which I really like. And the statement necklaces, they’re easy and give one big bang to your outfit.

You’re down to your last $50 and you can only spend it on clothing or accessories. What is the one thing would you buy? Honestly, a dress. I call a dress a ‘one piece wonder.’ Women always look sexy, feminine and put together in a dress. Top, bottom – everything’s done in one piece. But, shoes are a close second.

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