I’ve moved! Kinda.

With many assists from the kind sirs at NeonSky Creative Media, I am proud to announce the arrival of my website: rachelsutherland.net.

There, you’ll find more about me, what I do and links to recent work.

More importantly, my If the Shoe Fits blog has also moved too. Please book mark it’s new addy. Same insightful, newsworthy content just a few blocks down the stylish street.

xoxox

r

Beauty is in the kitchen. Really.

Not only is avocado delicious on a Cobb salad, it has great moisturizing benefits that can help your hair and skin.

There are few things I love more than saving money and indulging my crunchy, hippie tendencies. So today, I share with you my favorite at-home beauty fixes. They’re all relatively cheap, and absolutely cheaper (and healthier!) than most beauty products you buy in stores.

Some just take a little elbow grease, but most involve raiding the kitchen cabinets and playing with food, all in the name of beauty. You game?

Hair conditioner: Smash up a whole avocado and mix it with the yolk of an egg. Coat damp hair with mixture and let it set for 15 minutes. Rinse thoroughly and wash with shampoo as normal. Or, use 1/2 C. real mayonnaise to coat damp hair. Put on a shower cap and let it soak on hair for 15-20 minutes. Rinse thoroughly  and wash with shampoo as normal.

Intense body moisturizer: My favorite guacamole ingredient does double duty for the bod, too. Smash up another avocado and spread the paste on your dry skin. Let it set for 15-20 minutes, rinse and dry.

Baking Soda toothpaste: Baking soda is one of the strongest cleaners, but among the most gentle. If you’re really hardcore, you can skip the flavoring and just sprinkle baking soda on your tooth-brush and go to town. If you need a little something to mask the chalky flavor (and I don’t blame you), try this recipe, courtesy of “The Eco Chick Guide to Life,” by Starre Vartan: 2-3 drops of your favorite flavored oil (peppermint, cinnamon); 3 Tbsp. baking soda, 1 Tbsp. salt; 2 tsp. glycerin (available in drug or craft stores). Mix well and store in a covered container.

Lip and/or body scrub: If you’ve got dry, scaly skin in need of a good slough, go get some sugar. Mix 1/2 C granulated sugar with 1/2 C edible oil (extra-light olive, almond, coconut). Rub a little of the slurry on your lips and gently wipe off. For use on the body you may add 5-10 drops of essential oil for fragrance.

At home pedicure: This is by far my most favorite, indulgent, cost-effective treat. Spa pedicures can run in the $40-$75 range. At home, you can achieve nearly the same experience at a fraction of the cost. Using some of the moisturizing tips and tricks mentioned above, you can make this as elaborate or as simple as you’d like. There are six steps to keep in mind: set the mood, soak, exfoliate, trim and clean nails, moisturize and polish. For pedicures, soak you feet in a bathtub full of warm water. If the temperature is too hot, it’ll suck the moisture from your skin.

Fab Find: Sephora by OPI Hydrator

I had all but given up on manicures. It was just too disappointing to see my pretty nails chip off after a day or two, thanks to all the wear-and-tear of housework and motherhood.  I stopped getting manis, stopped painting my nails and just figured that when the kids are in college, I’ll start fussing over my nails again.

So when my mom raved about Sephora by OPI nail Hydrator, saying it improved the condition of her nails, I was doubtful.  She was so sure I’d love it, she sent me a bottle. I was so sure I wouldn’t, it sat unopened for months.

When I finally did open it and paint the thin, clear treatment on my nails, I was hooked. With no polish, it adds a slight sheen to nails, keeping them looking healthy. My nails were stronger and growing.

As a base coat, the Hydrator extends the life of a mani dramatically. I am on day six of my at-home mani (Zoya’s glittery green Suvi, thank you very much) with little signs of wear. For my nails, that’s an eternity.

As a bonus, the Hydrator treatment is free of DBP, toluene and formaldehyde.

Let’s talk Style: Fashion Summit of NC

"The Fashion Show" designer Reco Chapple will be among the speakers at the Fashion Summit of NC, March 13 in Raleigh. (allen cooley photo)

Here’s an event you don’t want to miss if you’re considering a stylish career: the Fashion Summit of North Carolina, March 13 in Raleigh. The inaugural event will bring industry experts together to share insight with those who aspire to be models, makeup artists, fashion editors/writers and designers.

Reco Chapple from Bravo’s “The Fashion Show” will speak about breaking into fashion as a designer and representatives of Wilhelmina Evolution talent agency (through which Brooklyn Decker got her start) will speak about modeling. I will be part of the panel discussion on reporting fashion.

Tickets start at $50, and include a continental breakfast, lunch, speakers, breakout sessions, a fashion showcase and admission to Fashion’s Night Out Raleigh at Solace Night Club.

Speeding tickets and shoe deals in Statesville

I found myself in Statesville, NC this morning to deal with the repercussions of my lead foot. I managed to keep my issues with authority in check long enough to get the penalty reduced a smidge. I was riding such a triumphant high (The last time I was in traffic court, the bailiff said I needed to calm down and lower my voice. Good times), I figured I should do some shopping to celebrate.

A friend had repeatedly told me of fab deals and cute shoes at the Rack Room Shoes Outlet in Newtowne Plaza off I-77, but I hadn’t checked it out until today. Dios mio, I have been missing out.

Nike, Sperry, New Balance, Vans, Chuck Taylor All-Stars and Steve Madden are just a few of the brand names available for crazy cheap prices. I scored an adorable pair of Keds mary jane sneakers for $10 (retail for $35) for my daughter.

It’s certainly not a posh store — it looks every bit of an outlet and then some — but really, when you’ve got racks of super-sale $3 womens sparkly ruby slipper flats at the front door, who can complain?

Ladies shoes start at $5, and all mens, womens and childrens athletic shoes are 50 percent off the lowest marked price (the New Balance and Chucks I was scoping for my daughter were in the $10-$15 range).

It’s a great place to put your “quality versus quantity” spending resolution to good use (What? That’s not your resolution? Hm … maybe it’s just me.). It’s also a great place to stock up on name-brand kicks at a fraction of the regular retail price.

Fab Find: CoverGirl & Olay SimplyAgeless Foundation

I will be the first to admit that I, on occasion, can be a snob of the handbag, shoe, food and beauty products variety.

So when a makeup artist at Robert Verdi’s Luxe Laboratory sat me in a chair during September’s New York Fashion Week and whipped out the CoverGirl & Olay SimplyAgeless foundation, I tried to stifle my gasp.

Isn’t that the line that is endorsed by Ellen DeGeneres? And ageless? Really? I know I’m *ahem* getting older, but is my skin that bad that is warrants fixing all day long?

Yes. Yes and maybe.

Here’s my mea culpa: I was so very, very wrong to prejudge. This is the most fab foundation I’ve used in quite some time. The pairing of CG foundation with Olay Regenerist moisturizers creates a creamy foundation that is comparable to those at much higher price points.

First, with a small brush or a fingertip, use SimplyAgeless as a concealer under eyes or on blemishes. Foundation application is easy and uniform with a fluffy makeup brush (skip the foam pad provided, especially if you tend to have a heavy hand). The wet-to-dry makeup doesn’t settle into fine lines or pores. Instead, there’s a natural, effortless base that isn’t oily or too dry that also includes SPF 22.

$13.99, CoverGirl, CVS/pharmacy and other drugstore chains

Project Runway: It’s back.

“Project Runway” is a bad habit I just can’t quit.

Not as deadly as smoking, or even Peppermint Joe-Joe’s, but  dangerous addiction none the less. Every season, I say I’m done with the lackluster designs and the self-important drama queens.

Especially after season six, which was held in legal limbo for so long, was filmed in Los Angeles and had Nina Garcia and Michael Kors MIA for most of the episodes.

So it shouldn’t be a shock to anyone that I’m staying true to my fickle Gemini roots when I say that after watching the first episode of season seven (which airs at 10p Jan. 14 on Lifetime), I may not be over the show after all.

They’re back in New York City, Heidi is pregnant (best not to think on it too hard — daughter Lou was born in October) and MK is there, front and center, with his barbed, bitchy tongue. Tim Gunn and his wonderful vocab are here too.

All is right, right?  Yeah, I guess. There is potential for fireworks, especially when you consider the wide age range of the contestants (some are well into their 40s! Gasp!).

There’s Seth Aaron who is vaguely reminiscent of Suede in hair and third person speaking voice.

There’s Janeane who may have set a record for the number of crying fits in a single episode. One was prompted by only mentioning Bryant Park. After that little display, I expected little from her designs. Until I saw what she sent down the runway.

My early early fave? Costume designer Emilio. He’s mature, thoughtful and experienced.

Look for Birmingham, AL’s Anthony to be entertaining — in design and personality.

Check out the new season on Thursday and be sure to let me know what you think. In the meantime, check out Tom & Lorenzo’s Project Rungay for in-depth designer profiles and hilariously catty insight.

Happy New Year! Good Bye!

Just a few days into the new year, and the Internets have been buzzing with closet cleaning confessions.

My pal Samantha Smith, owner of the fabu Potion beauty boutique, paused during an early January cleaning frenzy to Tweet: “Anyone know where I can sell some never worn Michael Kors and Sigerson Morrison shoes size 10?”

eBay all the way girlie!

Back when I took the Style Editor job at the Charlotte Observer, I needed to upgrade my footwear — quick. How did I flip my entire shoe rack? eBay. I sold nearly every pair of shoes I owned and used those funds to help subsidize my new high(er) heel habit. And, as a bonus, I shipped most to buyers without having to leave my house. Thanks USPS flat rate boxes!

If you’re considering selling on eBay, here are a few tips:

• No elaborate photo skills necessary. Take simple, well-lit pictures with a point and shoot camera. As a shopper, I click right past listings with manufacturer photos.
• Before you take pictures, make sure items are clean and/or pressed and presentable. If you wouldn’t wear it or buy it in that condition, why expect that of others?
• Give yourself plenty of time to list your items. Plan on 10-15 minutes per item once you get going (posting photos, writing descriptions, etc…). Follow the prompts and take it step by step.
• Learn the listing lingo: EUC (excellent used condition), NWT (new with tags), NWOT (new without tags), etc… it’s a shorthand that will help shoppers find your listing. Be honest in listings. Oversharing is better than under — if there’s a slight stain or wear, mention.
• Don’t expect to strike it rich. That’s not to say those vintage boots won’t spark a bidding war (I listed a pair I hoped to get $15 for that ended up selling for $75), but keep your expectations in check. And the lower you set the starting point for your auction, the more action you’ll get. Witness the tale of my Frye mules, which I listed twice. First with an opening bid of $29 (completely reasonable, they were worn twice, and retailed for $150ish): no bids at all. Second time, I started the auction at $9.99. They sold for $50+.

Do you have any eBay selling tips? How about buying? For as much selling as I do, I am still a skeptical buyer.

Fab Find: Brazilian Peel

A product that saves you time and money? Yes please.

The Brazilian Peel by Advanced Home Actives does just that, offering a professional-grade chemical peel on your schedule, in your home.

Chemical engineer Mac Smith created the kit after seeing the effects of a too-powerful peel on a friend’s face. Smith started tinkering, and paired the exfoliating properties of glycolic acid with the anti-aging benefits of acai, which is found in the Amazon rain forest. Brazilian Peel was born.

The four-week system includes glycolic peels, facial cleanser and booster cleansing pads. The peels, which are recommended for use once a week for four weeks, are pre-measured and medical-strength, leaving little room for error.

Does it work? Yes. My skin condition improved quickly after the initial peel. Paired with the cleanser and booster pads (think of Oxy pads without the harsh chemicals), my face had fewer blemishes and appeared brighter and tighter.

$135 for four peels, facial cleanser and booster pads. Click here to order.

Fab Find: Heeltastic

I am always skeptical of products advertised in infomercials. Especially beauty products that promise results that seem almost unattainable, at least for me. That changed when I gave Heel-tastic a chance. My rough, scratchy, cracked heels disappeared after a few applications.

Heel-tastic uses a blend of coconut, avocado and olive oils (among other ingredients) and silicone-based dimethicone in its easy to apply balm. Slather your tootsies with the pliable solid moisturizer, slip into some socks and head to bed.

You’ll see an improvement by the next day. $10; online, CVS and other select national chain stores.